Dice
In recent years, New Zealand small and home businesses have found out the hard way how events outside their control, like earthquakes, floods or other natural disasters, can negatively affect them. While many of the losses relating to these events are covered by insurance, the bigger risks to businesses are the less obvious risks that are not claimable through insurance policies. Risk management for your business is more important now than ever before, and Sue Hirst explains how you can take some steps to mitigate potential threats.

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Image courtesy of Alan Voorhees freeimages.com
Corporates spend tens of thousands of dollars (or more) on creating and maintaining their brand - but what about the home-based or small business operating from less-than-public premises? Does it need a brand? Can it bring one into being on a shoestring?

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image courtesy freeimages.com
Mark Sutherland

Are you in-between winning and losing in business? Are you an in-betweener? In-between good and great; in-between stagnating and growth; in-between walking and running; in-between not making a decision and making a decision.
 

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Waste paper basket
Here are some very valid reasons why it's good to declutter our working and living environments.

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dewdrop
Mother Nature can teach you a thing or two about marketing, according to Sean d'Souza - and he spells out some of her rules.

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personal crisis
When you work for yourself, you don't have the luxury of an employer who steps in to cover for you or to take up some of the slack. So what do you when a personal crisis arises? Phil Astley shares some tips to help you get through the worst patch, and helps you and your business to come out the better for it.

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If you thought resilience in business was all about bouncing back, Eileen McDargh challenges you to think again. She explains why resilience means more than that, and why it's important for you, and your business, to embrace it if you want to succeed in today's world.

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SEO for 2017
Ashley Bryan

Now that 2016 is over and 2017 is here, it’s a great time to look back at the previous year for SEO lessons that can be applied this year to help improve our SEO strategies.

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Planning a website with your Web Designer
Thinking about updating your existing website or getting a new website for your business? There are certain questions you should ask when considering which website designer you want to work with. While this list is by no means exhaustive, it does include some key topics that should be discussed before work begins.

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Image courtesy of Doninik Gwarek freeimages.com
Testimonials are a great marketing tool, but often not used as effectively as they could be. Hannah Samuel has some tips to help you get the most from the good things clients say about you.

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