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Building trust with potential customers is essential if you are going to get them to buy from you. Craig Dewe suggests some smart ways to do this.

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upselling
Upselling is not about charging extra for something of little value. Done right, both parties win. Phil Astley explains how persuading your customer to buy something more than they were going to in the first place, can actually benefit both them and you.

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Good financial management throughout the year gives you a clear picture of how your business is doing, helps you set financial goals and plan budgets and makes handling the necessary administration for your financial year-end easier.

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Marketing funnel
Using a product and marketing funnel is a great way to grow your business and enhance profitability. Tracey Lawton explains what it is, and why it's still very much alive and kicking.

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Business credit check
Ashley Bryan

In the modern business world, making quick, smart business decisions ensures that you stay ahead of the competition. But making the right decisions can be quite difficult when you don’t have the right kind of information at hand.

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Dice
In recent years, New Zealand small and home businesses have found out the hard way how events outside their control, like earthquakes, floods or other natural disasters, can negatively affect them. While many of the losses relating to these events are covered by insurance, the bigger risks to businesses are the less obvious risks that are not claimable through insurance policies. Risk management for your business is more important now than ever before, and Sue Hirst explains how you can take some steps to mitigate potential threats.

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Image courtesy of Alan Voorhees freeimages.com
Corporates spend tens of thousands of dollars (or more) on creating and maintaining their brand - but what about the home-based or small business operating from less-than-public premises? Does it need a brand? Can it bring one into being on a shoestring?

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image courtesy freeimages.com
Mark Sutherland

Are you in-between winning and losing in business? Are you an in-betweener? In-between good and great; in-between stagnating and growth; in-between walking and running; in-between not making a decision and making a decision.
 

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Waste paper basket
Here are some very valid reasons why it's good to declutter our working and living environments.

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dewdrop
Mother Nature can teach you a thing or two about marketing, according to Sean d'Souza - and he spells out some of her rules.

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