Marketing

Some logos are very effective, while others just aren't. It's am important part of your brand, and Jan Bierman shares some tips to help you get it right.

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Networking
How to get the most out of business networking by establishing win-win relationships and helping others.

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Making marketing a regular part of your business routine can be a pain, but it's essential if you want your business to grow. Cornelia Luethi helps make it a little easier

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Content is king - but the king needs his sceptre polished every now and again. In this article, marketing copywriter Steff Green offers tips on creating a content marketing strategy for your business and using you website, blog and email newsletter to generate leads and retain customers.

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Marketing funnel
Using a product and marketing funnel is a great way to grow your business and enhance profitability. Tracey Lawton explains what it is, and why it's still very much alive and kicking.

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Corporates spend tens of thousands of dollars (or more) on creating and maintaining their brand - but what about the home-based or small business operating from less-than-public premises? Does it need a brand? Can it bring one into being on a shoestring?

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Mother Nature can teach you a thing or two about marketing, according to Sean d'Souza - and he spells out some of her rules.

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Testimonials are a great marketing tool, but often not used as effectively as they could be. Hannah Samuel has some tips to help you get the most from the good things clients say about you.

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Christmas is a time for family and friends, for reflecting on the year that has passed and for winding down. For businesses, it is also a great time to offer a little extra to surprise and excite clients. Creative initiatives during this period can go a long way towards securing loyalty and attracting new business.

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Build your customer base
However great your current customers are, bringing in a constant stream of new business is critical for any enterprise. And it's something many business owners hate having to do. Phil Astley has some tips to help you have new customers regularly beating a path to your door.

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We all know that feeling - the one of impending doom when the end of the month, but no money, is in sight. A major customer has cancelled a sale, or perhaps you've been too busy to worry about marketing and suddenly, when you need it most, business has dried up. Sean D'Souza has just the tactic to help save the day

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[FREE TRAINING] Overcome Fear, Self Doubt & Procrastination

Date of event: 

11 Nov 2016 -
1:00pm to 2:30pm

Venue: 

Online

[FREE Live Online Training]

Are You Sick & Tired of Fear, Self Doubt & Procrastination Holding You Back in your Business?

Do you want to have a greater impact in this world, help more people with your products and services and live a fulfilling life but keep getting stuck and not able to move forward?

Join Us For This Free Training and Learn How To Overcome Fear, Self Doubt and Procrastination

This is a LIVE and INTERACTIVE Training but spaces are limited. Secure Your Place Now.

Free or paid: 

Region: 

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Most people choose to do business with someone they know and trust. How can you get more clients and get them to know and trust you? Hannah du Plessis says there is a way....

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If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door

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Yes, Google Ads are changing again, and whether you use them to promote your business, or whether you simply rely on organic search results to drive traffic to your site, the upcoming changes will have an impact. Chris Price explains what to expect and what you can do to ensure you still get the click-throughs you want.

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Are your web site statistics giving you a true picture of who is visiting your site? "Probably not", says expert Chris Price. He sheds light on how referral spam works and explains how it may be impacting on your analytics, and what you can do about it.

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Profits Pyramid Live ~ Business Development

Date of event: 

26 Aug 2016 (All day) to 28 Aug 2016 (All day)

Venue: 

Waipuna Hotel, Mt Wellington, Auckland

A powerful business development event that will show you how to unlock the true potential of your business:  helping you to make more money and profits in your business, to truly serve your clients better than you ever have before.  Creating a business that is thriving on all levels, and allowing you to create real leverage in your business to free up your time so that you can enjoy your life more and not be constantly grinding away in your business not making real progress. 

Free or paid: 

Region: 

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We all know that first impressions are created within seconds. In today’s competitive business environment, creating the right first impression is absolutely vital. Your potential client has other choices and you want them to choose you, not your competitor.

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There's a lot of emphasis about using social media to get our business known - but to those of use who are not naturals at either social media or marketing, merging the two effectively is a daunting prospect. We can spend a lot of time and effort without any discernible benefit. So as usual it's important to measure the results. But before we can expect any results, we need to get the basics right. Here are some ideas to check you're at least on the right track.

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A recent court ruling may have unintended consequences for New Zealand businesses whose brands may be considered to be making health claims - IP expert Theodore Ducas explains his concerns.

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