General Marketing

Powerpoint presentation
Whether you use your Powerpoint presentation in one-on-one or small-group situations, with a large audience or embedded on your web site, you may be passing up an opportunity to make a huge impression. Sean D'Souza shows you how.

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Building trust with potential customers is essential if you are going to get them to buy from you. Craig Dewe suggests some smart ways to do this.

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upselling
Upselling is not about charging extra for something of little value. Done right, both parties win. Phil Astley explains how persuading your customer to buy something more than they were going to in the first place, can actually benefit both them and you.

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Marketing funnel
Using a product and marketing funnel is a great way to grow your business and enhance profitability. Tracey Lawton explains what it is, and why it's still very much alive and kicking.

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dewdrop
Mother Nature can teach you a thing or two about marketing, according to Sean d'Souza - and he spells out some of her rules.

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Planning a website with your Web Designer
Thinking about updating your existing website or getting a new website for your business? There are certain questions you should ask when considering which website designer you want to work with. While this list is by no means exhaustive, it does include some key topics that should be discussed before work begins.

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Testimonials are a great marketing tool, but often not used as effectively as they could be. Hannah Samuel has some tips to help you get the most from the good things clients say about you.

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Build your customer base
However great your current customers are, bringing in a constant stream of new business is critical for any enterprise. And it's something many business owners hate having to do. Phil Astley has some tips to help you have new customers regularly beating a path to your door.

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Simon Sinek

Date of event: 

9 Mar 2017 -
9:00am to 4:00pm

Venue: 

 SIMON SINEK 

Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home everyday feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them.

Free or paid: 

Region: 

Image courtesy of Barnaby Norwood freeimages.com
If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door

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excellent checkbox
Not only are well crafted testimonials good for persuading people to do business with you, they're also effective in building the loyalty of people who provide them.

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Image courtesy of Mandie LeScum freeimages.com
For years business coaches and leaders have been drumming into us the importance of customer loyalty. But, in actual fact, says Denis Rosen, loyalty isn't what you want from your customer. He explains.

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Slogan writing
Many of us as owners of small Kiwi businesses struggle with promoting ourselves adequately. Even when we use marketing experts, we are the ones who know our business the best - so the more we can contribute to the process, the better.

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When all is said and done, the reason we are in business is to make money - though when, how much, how we do so, what we do with it and how we manage it all is something that varies hugely from business to business. This week's guaranteed-under-two-minute-read has tips and tools to help you get a grip on some of the money issues in your business.

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Attraction Marketing
How much is what you DON'T KNOW costing you? When you get the answers to these questions, it may help you understand how to make your business more profitable.

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Inner Design Superhero
Wanting to channel your inner design superhero? Here are six basic design principles that you should keep in mind. Whatever you're designing, be it an advertisement, newsletter or other printed matter, or if it's online media (such as a website), these basic truths will set your design on a firm footing.

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Every business needs customers, and it's much easier and cheaper (assuming they've had great service) to sell to repeat customers. Essential to this is creating an ongoing relationship. This is not about trying to sell at every opportunity, but providing a regular opportunity to enhance your quality and service in the minds of customers.

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Image on Bizbuzz
Perhaps you don't think you're in sales, or that this issue is relevant to you? Consider this: if you, or your company, has something to offer, be it a product or a service, which requires an exchange of some sort (usually for money), then the reality is that you are in sales - even if you don't have 'sales' in your job title!

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A recent court ruling may have unintended consequences for New Zealand businesses whose brands may be considered to be making health claims - IP expert Theodore Ducas explains his concerns.

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No entry sign
One of the golden rules of marketing is to make it easy for customers to buy from you. But how do you give customers an easy, pleasant buying experience? Cornelia Luethi shares 4 simple tips to providing a great buying experience for your customers.

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