Marketing material

Broadcast your marketing message to the marketplace
Referral marketing is commonly referred to as ‘word of mouth marketing’. In the past this meant getting happy clients/customers to write a few words endorsing your product or service, which could then be used in marketing material. But nowadays there are many more ways to ‘reach out’ to clients and ask them to recommend your product or service.

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Are you throwing your marketing budget away by paying through the roof for all the 'easy' stuff? Don't worry, you're not alone. Here are three top tips to help you give your marketing a real shot in the arm.

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Content is king - but the king needs his sceptre polished every now and again. In this article, marketing copywriter Steff Green offers tips on creating a content marketing strategy for your business and using you website, blog and email newsletter to generate leads and retain customers.

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Powerpoint presentation
Whether you use your Powerpoint presentation in one-on-one or small-group situations, with a large audience or embedded on your web site, you may be passing up an opportunity to make a huge impression. Sean D'Souza shows you how.

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Planning a website with your Web Designer
Thinking about updating your existing website or getting a new website for your business? There are certain questions you should ask when considering which website designer you want to work with. While this list is by no means exhaustive, it does include some key topics that should be discussed before work begins.

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make the logo bigger
It’s the request that every graphic designer dreads. The client really likes the design, apart from one thing. Before they sign off, can the designer just ‘make the logo a bit bigger’?

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Perhaps you don't think you're in sales, or that this issue is relevant to you? Consider this: if you, or your company, has something to offer, be it a product or a service, which requires an exchange of some sort (usually for money), then the reality is that you are in sales - even if you don't have 'sales' in your job title!

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Video is now a vital part of marketing and just because you don't have a giant budget doesn't mean you can't have an impressive video. Shoot it yourself! From concept and pre-production to equipment and execution, here's a simple breakdown of the 6 steps to creating a video for your business.

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On target
Getting traffic to your website isn't easy, and technical businesses need to be aware of hurdles which are particular to them, as well as more generic rules. David Frank explains how to optimise critical elements, which can lead to greater sales conversion.

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We look at how to present your business's hidden marketing gems, i.e. its ‘uncovered gold’ to advance your business through ads, brochures, white papers, proposals, websites, blog, videos, and social media.

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The bridge to your target market
'Technical' people (in engineering, technology, and other sectors) are great at fixing problems and making things, but when it comes to connecting with their target market ... not so much. David Frank demystifies the process.

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You've sweated and toiled over your marketing piece. But despite all that effort you've put in, most readers won't even read what you've written. Cornelia Luethi shares a powerful (but often overlooked) way of doubling your readership.

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Thought that it was the homepage, or the 'contact us' page? Sorry, you’re completely wrong.

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Jesse Best

So lets discuss why creating a merchandise line on its own is severely underutilisng your potential ROI, your direct traffic, and your brand awareness.

If you're reading this, then hopefully you already have a merchandise line, even if it's for promo, or you're thinking of getting something made?

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Watching video marketing on a laptop
Research points to it being the next big thing in reaching your audience. Daniel Daines-Hutt explains why video marketing appears to be the number one choice for smart business growth in New Zealand for 2014.

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Testimonials are a powerful trust-building and marketing tool. So how do you get people to say nice things about your business? Hannah Samuel shares some tips.

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Explainer Video Explanation Video Demo Video
Think your business is fresh, relevant & effective? Learn how other businesses have doubled their website visitation duration and increased leads! Get your business sold in less than 30 seconds.

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Jan Bierman explains how any business can use storytelling to create impact brands - and gives some suggestions to get you started.

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Christmas bauble
Regardless of whether you are a small retail business or a large manufacturing company, the Christmas rush is an excellent opportunity to leverage off 'Silly-Season' hype and give your sales a significant boost.

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