Online marketing

Small Businesses Need Websites
Putting it very simply, if you're any size of business and you're not on the web you don't exist. This may be blunt, but it's true. Nobody will be able to find you. The simple truth is most people don't even bother to open a phone book anymore. Google is now their first port of call for any information and that includes looking for local businesses. Mike Henden explains:

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Understanding how your market(s) view the world enables you to maximise your selling ability and business efficiency. especially important when times are tough!

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Making marketing a regular part of your business routine can be a pain, but it's essential if you want your business to grow. Cornelia Luethi helps make it a little easier

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Content is king - but the king needs his sceptre polished every now and again. In this article, marketing copywriter Steff Green offers tips on creating a content marketing strategy for your business and using you website, blog and email newsletter to generate leads and retain customers.

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Building trust with potential customers is essential if you are going to get them to buy from you. Craig Dewe suggests some smart ways to do this.

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Planning a website with your Web Designer
Thinking about updating your existing website or getting a new website for your business? There are certain questions you should ask when considering which website designer you want to work with. While this list is by no means exhaustive, it does include some key topics that should be discussed before work begins.

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Ashley Bryan

Search Engine Optimisation is always changing. What improves your ranking today might be the thing that lowers it tomorrow. It is for this reason that SEOs aren’t allowed to get comfy with their strategies, but rather keep adapting for continued success in 2017

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Most people choose to do business with someone they know and trust. How can you get more clients and get them to know and trust you? Hannah du Plessis says there is a way....

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Yes, Google Ads are changing again, and whether you use them to promote your business, or whether you simply rely on organic search results to drive traffic to your site, the upcoming changes will have an impact. Chris Price explains what to expect and what you can do to ensure you still get the click-throughs you want.

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Are your web site statistics giving you a true picture of who is visiting your site? "Probably not", says expert Chris Price. He sheds light on how referral spam works and explains how it may be impacting on your analytics, and what you can do about it.

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We all know that first impressions are created within seconds. In today’s competitive business environment, creating the right first impression is absolutely vital. Your potential client has other choices and you want them to choose you, not your competitor.

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Inner Design Superhero
Wanting to channel your inner design superhero? Here are six basic design principles that you should keep in mind. Whatever you're designing, be it an advertisement, newsletter or other printed matter, or if it's online media (such as a website), these basic truths will set your design on a firm footing.

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make the logo bigger
It’s the request that every graphic designer dreads. The client really likes the design, apart from one thing. Before they sign off, can the designer just ‘make the logo a bit bigger’?

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Perhaps you don't think you're in sales, or that this issue is relevant to you? Consider this: if you, or your company, has something to offer, be it a product or a service, which requires an exchange of some sort (usually for money), then the reality is that you are in sales - even if you don't have 'sales' in your job title!

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Video is now a vital part of marketing and just because you don't have a giant budget doesn't mean you can't have an impressive video. Shoot it yourself! From concept and pre-production to equipment and execution, here's a simple breakdown of the 6 steps to creating a video for your business.

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By setting up an well-thought-out system, you can attract and convert leads on an ongoing basis. Hannah du Plessis shows you how you can use your web site to do this.

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Travis Greenlee says it's vitally important that you connect frequently and consistently with your target market. He shows how to leverage the power of technology to simplify the entire process

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By using social media marketing to advertise and promote your business, you can speak directly to the consumers in an arena they are comfortable with. Social media marketing allows businesses to engage with their existing and potential clients while at the same time shaping their perceptions of products and services their business offers.

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On target
Getting traffic to your website isn't easy, and technical businesses need to be aware of hurdles which are particular to them, as well as more generic rules. David Frank explains how to optimise critical elements, which can lead to greater sales conversion.

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We look at how to present your business's hidden marketing gems, i.e. its ‘uncovered gold’ to advance your business through ads, brochures, white papers, proposals, websites, blog, videos, and social media.

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