Public Relations

We all make snap judgements about others - but can you influence someone else's first impressions of you? Hannah Samuel thinks so, and explains how you can help them come to a fair conclusion.

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Business breakfast
Relationships. The most natural thing on earth, right? Apparently not, most of us struggle with relationships at some stage, whether they are personal or business related. Discover some tips on how to improve relationships with your clients in your business.

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No entry sign
One of the golden rules of marketing is to make it easy for customers to buy from you. But how do you give customers an easy, pleasant buying experience? Cornelia Luethi shares 4 simple tips to providing a great buying experience for your customers.

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Jan Bierman explains how any business can use storytelling to create impact brands - and gives some suggestions to get you started.

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lawyer's gavel
New Zealand urgently needs an Australian type mechanism for the Commissioner of Trade Marks to initiate court action when patently unjust and misguided decisions are made by the Intellectual Property Office of New Zealand -- as in its recent decision to uphold DB Breweries’ trademark of the term ‘Radler’.

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keyboard
How many emails do you receive every day? And how many do you delete, without even opening them? As more and more businesses turn to email to get their marketing message across, our Inboxes fill up and we become even more ruthless about the ones we read and those we ignore.

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If you want to get found online a business blog is a great way to produce fresh content to improve your search engine rankings. A blog for your business can develop a relationship with your customers as well as generating new sales leads.

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Image on Bizbuzz
Lots of business people believe the way to get media publicity is to write and send press releases. While this is an important step in receiving media coverage, it is only a small part of the overall puzzle.

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In this article, Lesley Springall covers the important basics of preparing and writing your media press release

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