Referrals

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Until you sell something, all your marketing efforts have done is create awareness for your product or service and generate leads. Now you need to be able to back that up by actually selling your products and services!

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Networking
Networking is something you either love or you hate. However, whichever side of the fence you sit, it is something that can quickly change the fortunes of your business. It is not difficult, not expensive and done well, can generate exactly the sort of business you want right now. If you have done your networking well, when business starts to slow down, kicking in a little extra networking can turn it around in as little as one hour and for next to no expense. My Marketing Expert has some tips.

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Build your customer base
However great your current customers are, bringing in a constant stream of new business is critical for any enterprise. And it's something many business owners hate having to do. Phil Astley has some tips to help you have new customers regularly beating a path to your door.

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No entry sign
One of the golden rules of marketing is to make it easy for customers to buy from you. But how do you give customers an easy, pleasant buying experience? Cornelia Luethi shares 4 simple tips to providing a great buying experience for your customers.

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Let’s face it. If you’re in business today then looking at getting the best return for every dollar is something we all would like to do. Much of the marketing money that businesses spend has come under scrutiny and it’s about time.

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Testimonials are a powerful trust-building and marketing tool. So how do you get people to say nice things about your business? Hannah Samuel shares some tips.

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Why is it that organisations that are great at what they do, and have happy clients and customers willing to affirm this, so rarely tap in to the power of testimonials and endorsements to position and promote themselves effectively? Hannah Samuel explains ...

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In a tough commercial market, it's often going the extra mile that sets your business apart, creates loyalty among your existing customers, generates referrals and brings new business to your door. This week's guaranteed-under-two-minute read has tips and tools to help you make the additional effort count.

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Once you’ve sussed out what you want to achieve from your marketing, how to target your customers and what you’re going to do to stand out from the crowd, you'll need some sure fire marketing tactics to generate leads and keep your customers coming back!

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One of the biggest challenges most business owners face is bringing in new leads. Marketing strategy expert Tom Poland has some excellent ideas to keep a steady stream of new customers beating a path to your door.

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Video marketing and how you CAN use it in your business to engage with prospects and customers. Extremely effective both in time and cost, video marketing is becoming increasingly popular as a channel of communication and is much easier than you may think to put into practice.

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Global network
If your business is looking to connect with other businesses, industry professionals and potential employees. it's time to take a closer look at LinkedIn.With over 100 million members worldwide, LinkedIn is the largest online networking tool devoted to professional connections - letting you network with new and existing colleagues, collaborators, prospects and customers. No longer do you need to own a set of golf clubs to assist in networking!

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Communicate witth your customers
Good communications have the power to convert prospects into customers, to keep your existing customers from knocking on your competitor's door and to turn them into strong advocates for your business who will gladly recommend you to others.

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We all know how valuable good referrals are for our business - and Hannah Samuel points out the things you can be doing to encourage clients to recommend you to others

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Many home businesses find word of mouth advertising one of their best marketing options, but it can be hard to ask for referrals. Donna Pomana shares some tips on making this cost-effective form of advertising work for your business, in a way you feel comfortable about.

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