Technology

Cloud
I am not an all or nothing person. There are some tasks for which I don't find the cloud worthwhile, but for access anywhere, and especially sharing data, the cloud really does simplify things at very low cost.

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If creating a good web site is so easy, how come so few people get it right? Barry Ekins gives some pointers to help you stay on track

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Search Engine Optimisation
Businesses are often required to make tough decisions. So when it comes to choosing the right company from among many available web design services that offer a range of options, the choice is not simple for businesses. Several factors can contribute in this decision making, especially since web designing is no longer confined to just having an attractive design online.

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Many small businesses fail because their owners don't pay close enough attention to their sales copy, especially on their websites. Chris Mole explains how to make your website sell more effectively.

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Travis Greenlee says it's vitally important that you connect frequently and consistently with your target market. He shows how to leverage the power of technology to simplify the entire process

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Taking on big businesses head on is not necessarily a winning strategy for smaller outfits. Instead, it can pay to carve out a niche and make it your own. Riki Trafford has some tips.

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Choosing a domain name for your business can be a lot trickier and more complex than choosing the actual name you will be trading under. NZRS helps you work through some of the common decisions around choosing a domain name for your business.

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Lightbulb idea
Before you bring something "new" to your business, it's worth checking that's really what your customers want. All too often, Hannah Samuel says, it's not ....

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keyboard
The new Harmful Digital Communications Act 2015 is designed to deter, prevent and mitigate harm caused by digital communications but could it lead to more harm than good? Allister Doo explains what this law change could mean for you.

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Online shopping
So you have people coming to your website - great! But are they are leaving again without buying anything, signing up for your newsletter or contacting you? Find out how an effective call to action might be all you need to turn those visitors into customers!

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web address
New domain extensions become available from time to time - and when it comes to investing in them, some make more sense than others. Intellectual Property expert Theodore Ducas explains why some, like .sucks, are a waste of your money.

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Google's recently-announced move to not include sites which are not mobile friendly in some search results sounds like bad news. Chris Price, however, says you need to take a deep breath and decide whether it will, in fact, impact you negatively.

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Typing on keyboard
Microsoft Office is fairly ubiquitous, but many people don't realise the powerful automation tools it provides. Some people may know about Office templates and macros, but may not realise the full amazing potential to get different bits of Office talking to each other.

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Domain name
You wouldn't dream of giving someone else ownership of your business name, so why let it happen with your domain name? Robin Dickie offers a guide to good domain name management

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Cloud computing is taking off for small and home businesses.
Cloud computing really is a viable alternative for small and home businesses these days, says Sue Hirst. She explains how you could be making the most of it.

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If e-commerce is a major part of your business, Marcia Yudkin has some indispendable advice - and even if it is a small part of your business, she has some tips for you

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Image on Bizbuzz
For decades business owners have wanted a magic wand for their marketing: the quick, easy, cost-effective campaign that brings scores of new customers through the door with zero effort and minimal cost. Cornelia Luethi looks at the pros and cons of the latest magic wand - One Day Offers. Should you use them? And if so, what should you be wary of?

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Want to get your message across on the Web? There's a real art to writing good web site copy - and if you get it right, you're half way to having a web site that really works for your home business. Rachel McAlpine shares some professional secrets ...

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Online transactions and full-blown online shops have been around for a while, but while many small and home businesses have their own web sites, many are still wary of selling online. It needn't be that scary.

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Increase the value of your business
Even a lifestyle entrepreneur can sell a business for more if the value is built into the business on a daily basis. Debbie Mayo-Smith lets you in on some simple secrets which can add dollars to the bottom line when you sell up.

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