Database management

Smart Phone
Your Smart Phone need not be just a fancy toy or cool accessory. Debbie Mayo-Smith points out some uses you may not have thought of which turn it into a valuable business tool.

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Increase the value of your business
Even a lifestyle entrepreneur can sell a business for more if the value is built into the business on a daily basis. Debbie Mayo-Smith lets you in on some simple secrets which can add dollars to the bottom line when you sell up.

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Whatever business we are in it is easy for us to remain focused on doing what we have always done. In 2013 we cannot fail again to adapt our marketing ideas to the new online age of marketing. Why Do We Need Marketing Anyway? Here we will discuss why you need to develop your own set of marketing ideas and how tactics differ from what we once did.

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You need to recruit this year but you’re dreading it. You haven’t got the budget to use agencies and you’re not overly keen on DIY, so what are your options?

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If you are in the retail sector - whether online or offline - it pays to ensure you are using this busy period to create and maintain your database. Kushla Rollinson explains how to do it

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Using the right software can boost your productivity significantly. Jessica Sanders has some tips on how to get the most out of your investment.

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Regularly surveying your customers means you can find out how happy your customers are with your products and services, and what you may (or may not) being doing that is hurting your bottom line. Plus, you’ll get insights into where you should be focusing your resources and making product developments. Turns out, often they are just waiting to be asked!

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Are your email newsletters suffering from the message in a bottle effect?
Many small business owners send their email newsletters from their desktop computer system. Cornelia Luethi explains why this is an issue – and identifies a better way of sending ezines.

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