General

Working collaboratively with others is different from working on your own - and it's often one of the first challenge any business owner faces when trying to grow their business. Increasingly, the challenge is as much about finding the right tool as it is about learning the right behaviour. Phil Astley shares his experience of one tool which he finds invaluable.

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Is it a case of love-at-first-sight when prospects view your website?
When prospects visit your website, they will decide within a few short seconds if they're going to continue looking around - or if they'll hit the "back" button to check out your competitors. Cornelia Luethi shares some simple tips on how to build trust online within this short space of time.

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With all the hype around "being on the Cloud", what do you need to do to take advantage of the opportunities it offers? Tor Cunningham steps you through some of the main considerations.

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Using the right software can boost your productivity significantly. Jessica Sanders has some tips on how to get the most out of your investment.

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Today’s successful businesses are often able to reach seamlessly around the world, frequently relying on the web and other technology to make sales happen quickly and easily – but it’s not quite that simple. This week’s guaranteed-under-two-minute read has tips and tools that will help you reach your customers, whether they are on your doorstep or the other side of the world.

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Are your email newsletters suffering from the message in a bottle effect?
Many small business owners send their email newsletters from their desktop computer system. Cornelia Luethi explains why this is an issue – and identifies a better way of sending ezines.

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keyboard
How many emails do you receive every day? And how many do you delete, without even opening them? As more and more businesses turn to email to get their marketing message across, our Inboxes fill up and we become even more ruthless about the ones we read and those we ignore.

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