Internet

Small Businesses Need Websites
Putting it very simply, if you're any size of business and you're not on the web you don't exist. This may be blunt, but it's true. Nobody will be able to find you. The simple truth is most people don't even bother to open a phone book anymore. Google is now their first port of call for any information and that includes looking for local businesses. Mike Henden explains:

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Ashley Bryan

Search Engine Optimisation is always changing. What improves your ranking today might be the thing that lowers it tomorrow. It is for this reason that SEOs aren’t allowed to get comfy with their strategies, but rather keep adapting for continued success in 2017

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Image courtesy of Arthur Cimoch freeimages.com
Are your web site statistics giving you a true picture of who is visiting your site? "Probably not", says expert Chris Price. He sheds light on how referral spam works and explains how it may be impacting on your analytics, and what you can do about it.

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Image courtesy Candice Courtney, Freeimages.com
Is there still room for your home or small business on the web as more and more big businesses come online? The answer is an overwhelming yes! There's a bright future in the untapped niche markets that big businesses ignore - but, as Rufina James points out, choosing the right niche market is critical to success.

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Choosing a domain name for your business can be a lot trickier and more complex than choosing the actual name you will be trading under. NZRS helps you work through some of the common decisions around choosing a domain name for your business.

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Online shopping
So you have people coming to your website - great! But are they are leaving again without buying anything, signing up for your newsletter or contacting you? Find out how an effective call to action might be all you need to turn those visitors into customers!

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web address
New domain extensions become available from time to time - and when it comes to investing in them, some make more sense than others. Intellectual Property expert Theodore Ducas explains why some, like .sucks, are a waste of your money.

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website design
Your clients expect you to be online. If you are not there, you don’t exist. If you are not online, your competition is. Guess who’s going to win? A website, as the most important marketing tool, is a minimum requirement for your business’ online presence if you want to build a professional image and reach new clients which will inevitably increase your profits.

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Thought that it was the homepage, or the 'contact us' page? Sorry, you’re completely wrong.

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Google's recently-announced move to not include sites which are not mobile friendly in some search results sounds like bad news. Chris Price, however, says you need to take a deep breath and decide whether it will, in fact, impact you negatively.

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Responsive Design views of our website, mhdesign.co.nz
'Responsive Design' is the latest buzzword around websites and online media. But what does it really mean? What does having a Responsive website actually do for your business and are you missing out if your website doesn't 'respond' to different online media?

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Image on Bizbuzz
For decades business owners have wanted a magic wand for their marketing: the quick, easy, cost-effective campaign that brings scores of new customers through the door with zero effort and minimal cost. Cornelia Luethi looks at the pros and cons of the latest magic wand - One Day Offers. Should you use them? And if so, what should you be wary of?

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Want to get your message across on the Web? There's a real art to writing good web site copy - and if you get it right, you're half way to having a web site that really works for your home business. Rachel McAlpine shares some professional secrets ...

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Online transactions and full-blown online shops have been around for a while, but while many small and home businesses have their own web sites, many are still wary of selling online. It needn't be that scary.

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You wouldn't miss an opportunity to give a business card to someone at an offline networking event - so why join an online social networking site and neglect your profile? Bonnie Jo Davis has some excellent tips on making the most of yours

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With all the hype around "being on the Cloud", what do you need to do to take advantage of the opportunities it offers? Tor Cunningham steps you through some of the main considerations.

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Using the right software can boost your productivity significantly. Jessica Sanders has some tips on how to get the most out of your investment.

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Why Small Businesses Need a  Blog
If you're feeling overwhelmed by technology and just want to get on with running your business, do you really need to take time to blog? Hannah du Plessis shares five sound business reasons to post your opinions in cyberspace.

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Browsing the web
Most businesses look at the ‘Online’ marketing world and see it as the magic answer to solve all their business problems, so they go out build a ‘brochure’ website (which is not designed to get leads or customers) and sit back and expect the customers to come pouring in. The reality is that this just doesn’t happen.

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Marketing your business online is cheap, effective and allows you to reach far more people, even on the other side of the world, while targeting them accurately and cost-effectively. But you are also competing with millions of other web sites, so you need to be a sharp online marketer if you want to attract, and keep, your share of visitors. This week’s guaranteed-under-two-minute-read has some tips and tricks to make sure you are up with the play.

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